Blizzard has announced that they will not be attending this year's E3 event, despite the previous statements from parent company Activision that confirmed Activision's involvement in the show.
World of Warcraft developer Blizzard Entertainment has stated that it will not be attending the newly expanded E3 2009 event, just days after merger partner Activision confirmed their involvement.
Although Blizzard owner Vivendi Games became a wholly-owned subsidiary of Activision in July of last year, Blizzard has continued to operate largely autonomously. Even so, it was assumed that Activision's confirmed E3 attendance also included Blizzard, who regularly attended the event during its heyday.
Blizzard confirmed its plans to pass on E3 with a single sentence statement to consumer website Giant Bomb: "Blizzard Entertainment will not be attending or participating in E3 2009".
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